Nåd SS24
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CONSCIOUS DESIGN
Here at Nåd, we are working continuously to keep our designs, fabric and packaging as sustainable and eco friendly as possible.
Dead-stock, what does it mean?
As a wild flower blossoms on a mountain of waste, the beginning of beauty can be seen once again. This is one way I would describe the use of dead-stock fabric left behind by other brands, which can be repurposed, up-cycled and turned into back into contemporary fashion, with the right love and care for design.
It is estimated that 45 million tons of dead-stock fabric, goes to land fill or incineration each year which is part of why fashion is not sustainable, causing detrimental effects on our climate and the ever growing waste problem. It all starts with the over farming of cotton to produce the fabric, pesticides and dye chemicals into the water system. Water pollution feeds into the flora and fauna, wiping out species completely. While pesticides in surrounding farm areas, are effecting human health and essentially food supplies.
As a designer working in the industry for almost 20 years, I have always worked alongside luxury and contemporary brands. Clothes are part of who we are as humans and my passion for fashion and design strives me to keep creating.
However creating a brand which can be as sustainable as possible in 2020, involves taking things slow, sourcing dead-stock fabrics, scouting out organic fabrics and working with NGO's to weave plant based fabrics.
